Digital signage is a digital technology that uses screens to replace traditional (printed) media. Screens are utilized to provide targeted information, entertainment and advertising. The focus is always on sending the right content with the right advertising on the right screen at the right time to the right viewer. The communications span a broad spectrum of media ranging from a nameplate to a mega screen in a stadium, from an iPad to a building front and from a digiboard to a holographic projection. Digital signage is a perfect step with today's experience economy - it's targeted, high-impact, flexible, fast and simple. Sony | TDM-DS3Y